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Ux Gaming VideoDUO MLG FINALS - uX REAZE \u0026 uX SHADYZ If you look at job ads and job descriptions for user interface designersyou will mostly find interpretations of the profession that are akin to graphic design, sometimes extending also to branding design, and even frontend development. A single studio often employs designers, programmers, 2-D and 3-D artists, writers, hardware specialists, UX researchers, QA personnel, and management all working together in service to the goal of creating truly astonishing experiences. Pejman Mirza-Babaei. But in reality you would put it in between every other item Beste Spielothek in GoГџra finden the list. This is due to the specific characteristics of video games.
Modern video games offer different ways of interaction and the potential to deliver a better player experience.
Thus, an accurate understanding of target players and their gameplay experience can help identify and resolve potential problem areas during development, leading to a better player experience and arguably greater game review scores and sales.
Hence, UX researchers in the gaming industry seek to improve the gameplay experience by conducting usability and UX evaluation on in-development titles.
They utilize user research methods—such as behavioral observation, interviews, questionnaires, and heuristic evaluation—from HCI, market research, and psychology see Figure 2.
Figure 2. Comparison of UX research methods. However, these well-established user research methods cannot often be used in the same way for formative evaluation of the player experience.
This is due to the specific characteristics of video games. For example, the purpose of gaming is usually in the process of playing, not in the final result efficiency vs.
So, while productivity applications aim to minimize challenges ease of use vs. Therefore, I believe understanding the specific characteristics of video games is the first step and a key skill for becoming a UX researcher in the game industry.
Due to these specific characteristics of video games, user research methods have been adapted and evolved to better fit with game development needs.
These methods aim to provide a mixture of qualitative and quantitative approaches for UX researchers to choose from depending on their user study setup and needs.
Understanding the advantages and limitations of each user research method and identifying the best mixture of these methods are another key skill and a challenging one to master for a UX researcher in the gaming industry Figure 3.
Therefore, teaching user research methods, their adaptations, and the triangulation of them for UX research in gaming are fundamental components in any education program.
Figure 3. Triangulation of user research methods for game evaluation Credit: Created by Kelly Duggan.
The next fundamental skill is tying together the results of quantitative and qualitative user research data and blending the results from each into a meaningful report for game developers.
Here, visualization techniques can facilitate the understanding of relationships among these data sets, and various visualization techniques have been introduced in games UX research Figure 4 shows one example.
This means reporting and visualization techniques are also essential in UX research training. Figure 4. Visualization of player data: Individual player trajectories are visualized using color-coded connected line segments with color indicating arousal level measured by galvanic skin response sensors.
Speech bubbles show comments made by the players when they were playing. Credit: Created by Guenter Wallner. Beyond acquiring necessary training and knowledge, deciding on a career pathway can be quite daunting for UX researchers entering the game industry.
Hence, understanding the organizational structure in games UX research would be a valuable advantage. Generally speaking, there are two type of roles, each with its own hierarchy within a UX research team at a game company: a research, which covers all the different aspects of designing, conducting, and reporting user studies; and b support, which provides and handles resources such as recruitment and lab management associated with performing UX research.
It is important to note that depending on the size of a game studio and the organizational model of its UX team, these roles can be carried out by a team or all by a single person.
Obviously, different organizational models have their own advantages and challenges. For example, having multiple people distributing tasks means a faster optimization of the process, the development of certain skill sets, more support from team members, and the ability to carry out activities in parallel.
The key point here is learning about different organizational models is important as this knowledge can help a researcher understand a route they want to take.
To summarize, I would like to highlight the resources that are available for students, educators, and researchers that are beneficial in games UX research.
While the UX designer maps out the journey, the UI designer focuses on all the details that make this journey possible. To summarize:. While something very usable that looks terrible is exemplary of great UX and poor UI.
As you can see, UX and UI go firmly hand in hand, and while there are millions of examples of great products with one and not the other, imagine how much more successful they might have been when strong in both fields.
UI design is like the icing on the UX cake. You hire a UX designer to conduct user research and help you figure out exactly what features your app should have, and how the entire user journey should be mapped out.
Your app offers something that your target audience needs and wants; however, when they download it, they find that the text on each screen is barely legible think yellow text on a white background.
This is a classic case of bad UI destroying what would have been good UX. Which brings us to our next section….
So which career path is best suited to you, UX or UI? I touch on the attributes that will predispose you to working successfully in each area.
If you want to learn more about what UX and UI designers actually do on a day-to-day basis, keep reading! So we now know, in abstract terms, what the role of the UX designer entails—but how does this translate into everyday tasks?
So part-marketer, part-designer, part-project manager; the UX role is complex, challenging and multi-faceted. You see that iteration of the product, as connected to analysis or testing is indeed mentioned twice, but in reality you would put it in between every other item on the list.
If you like the idea of creating awesome user experiences but see yourself as a more visual person, you may be more interested in UI design.
As a visual and interactive designer, the UI role is crucial to any digital interface and, for customers, a key element to trusting a brand.
While the brand itself is never solely the responsibility of the UI designer, its translation to the product is.
While UX has no need for coding, UI is a role that, as time progresses, will rely on it as part of building interactive interfaces.
We discuss whether designers should learn to code here. Pulling upon averages however, it is possible to find both user experience and user interface jobs across the following range of value in central Europe.
To explore salaries in your area, check out these breakdowns of your earning potential as a UX designer and as a UI designer , and I recommend also taking a look at self-reported salaries on Glassdoor.
The truth is, in the grand scheme of things, UX and UI are still relatively new fields—and, as already mentioned, they tend to be specific to the tech industry.
Many companies will deliberately seek out versatile designers who can cover both UX and UI, or who at least have an understanding of UX or UI principles in addition to their main skillset.
Both UX and UI design are highly collaborative, varied career paths, placing you right at the cutting edge of technology and innovation.
With that said, there are some key differences between the nature of the work and the skills required.
A career in UX requires empathy , a penchant for problem-solving, and an approach that is both creative and analytical. UX designers also need first-rate communication skills and a little bit of business know-how.
To find out more about the skills you need as a UX designer, take a look at this free tutorial. Before you make any decisions, I recommend checking out this post: Which tech career path is right for me?
A guide to four of the most rewarding jobs in tech right now. While there are collegiate institutions which offer interactive design and visual design programs, there are very few official ways to learn either UI or UX Design skills as applied to working within tech startups, or even larger corporates.
If you live in a major metropolitan area, you may be lucky to have access to a variety of bootcamp or class-style programs, such as General Assembly, or localized programs hosted by Google and other tech giants.
I highly recommend checking the outline and content of every course to see if what is being taught matches the definitions laid out in this article; but if structured correctly the options found on platforms like Udacity and Udemy can serve as a good introduction to the field.
I would like to quickly articulate the motivations behind this post. Firstly, there is seemingly a clear need for more articles of this type as I find few experts bothering to publicly define the differences of UX and UI design.
My hope is that, whether beginner or expert, you can take something away from this article and share it with others who are as confused as the hiring managers writing the job posts.
Secondly, if you are interested in learning either or both of these disciplines, I hope to have made their definitions clear enough for you to better decide which to start with, or which may be inherently more attractive to you as a future profession.
Lastly, I feel it important to stimulate conversation. I am hoping that some of you lovely readers disagree with me and that you will voice it publicly by getting in touch with us or publishing a response.
If our industry is confused, it is our job to un-confuse it, and the more passionate professionals that step up and contribute to the definition, the better.
Hopefully this post has gone some way to clearing up the long-standing confusion around UX and UI. Emil is is an avid startup and personal advisor in Berlin.
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